Gen-2 Artificial Intelligence set to Change Content Creation

Gen-2 artificial Intelligence and content creation

Tom’s guide prompts Gen-2 Artificial Intelligence , “Orange tabby cat”, Output is of high-res clips with fine detail in fur, whiskers, and a dreamy look. The New AI tool is completely changing how you create video content from simply typing a text prompt and receiving a video in return.

This is the new reality as shooting video content has become a thing of the past thanks to Generative AI. Artificial intelligence has been at the forefront of inventing ways to expedite production. As a result, Gen-2 AI dubbed No Lights, No Camera Just Action is here to assist multimedia content creators generate videos from text prompts. Over and above focused on pushing boundaries of creativity.

Where Gen-2 AI all began

A shared curiosity about AI’s creative potential by three NYU students of art school has built a renowned startup company. Runway is building AI-powered tools geared toward revolutionizing production for moviemakers, cinematographers, and photographers. Chris Valenzuela, Alejandro Matamala, and Anastacia Germanidis are the brains behind the magic that is Gen-2.

It is a progression of Gen-1, a video-generating system AI that can generate videos from existing video prompts. On the other hand, Gen-2 Artificial Intelligence allows the generation of videos using a text prompt.

This Artificial Intelligence software is a groundbreaking development in the world of Artificial intelligence and content creation. Owing to this, creators using videos for film production will reduce content creation’s expensive and time-consuming nature.

Generative AI Well-wishers

Generative AI’s potential has driven various companies to pour billions of dollars in terms of investment into startup companies. As such, Runway is valued at $ 1.5 billion in its latest round of funding by Alphabet-owned Google and Nvidia. This brings the company’s total raised to $ 237 million as revealed by close sources. Due to this, the company has been ranked as one of the better-funded generative AI startups.

Gen-2 Artificial Intelligence launched in February is now publicly available after being limited to waitlist access. This is the first commercially available generative AI to generate a text-to-video model. The other available ones are mostly never available to the public other than to Tech experts.

The Good, bad, and Ugly of Gen-2 AI

A closer review of the AI tool on what it can and can’t accomplish leads to some conclusions.

The framerate of the four-second-long videos is quite low to the point where it is nearly slideshow-like. Additionally, Gen-2 tends to share a blurry nature in the videos it creates, almost like an old filter applied. However, more than anything else, producing videos only four seconds long has been the worst limitation.

Read also: Georgia man sues ChatGPT for calling him a thief.

Nevertheless, anything with cons surely has its pros and so is Gen -2 AI tool.

Gen-2 Ai’s ability to generate a video from a text is extremely mind-blowing for any film producer and content creator. To a greater extent now that social media has become a major platform for content consumption. This reduces the amount of time spent on the production of videos.

Other generative AI models like DALL-E 2 have demonstrated societal bias as reported by TechCrunch. On the contrary, Gen-2 Artificial Intelligence surpasses some of these surface-level bias tests.  It generated a video of people of all genders from a prompt of a CEO walking into a conference room. Additionally, a video of a woman faintly Asian from a prompt of a doctor working in an office

The Future of Gen-2 Artificial Intelligence

Runway reported training of the model on an internal data set of 240 million images and 6.4 million video clips. As to whether Gen -2 AI will take over the creative industry is yet to be seen. Even so, this generative AI is to improve its ability as it continues to get different prompts going forward.

Aparajeeeta Das
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